Working in a creative role the last decade has given me a unique perspective into the management of creative processes and workflows. I got my start in the advertising industry as a project manager, moved into design and art direction, and have now found myself coming full circle. Understanding the creative process intimately, knowing realistic timelines, and grasping the importance of protecting a brand's integrity, makes me an irreplaceable liaison between creatives, internal teams, and clients.
Creative Asset Management
Client or brand asset libraries are an essential step in creative performance and efficiency that simultaneously ensures brand consistency and a more seamless workflow across all creative teams.
Example of Figma + Adobe Asset Libraries
Process Implementation + Supportive Resource Development
The last thing creative teams want to focus on is processes, but with basic guidelines in place, there is more transparency and a better understanding of the teams' capacity, which allows for better management of client expectations. Structured creative processes that revolve around workflow — file structure, how-to guides, on-boarding + training documentation, etc. — allow for standardization and tracking so creatives have more time to be creative.
Example of On-boarding + Training Documentation